If you are a new or existing small business owner, one of the age-old marketing practices that you have probably invested in is the Yellow Pages advertising. Even though this is a good strategy and not completely outdated, the one marketing plan that is even better than Yellow Pages advertising is your own website.
However, creating a good web design is not just the only thing you need as part of your marketing strategy to get the word out about your business. Indeed, a comprehensive web marketing plan needs to be in place that includes full on-page and off-page search engine optimization, search engine submissions, and regular updates to your website or blog. For marketing you can tend to best small business crm software that can be quite helpful as you start your marketing campaign. These software are free so that you get more room in your budget for other stuff.
Realizing that not many small business owners have the time themselves to take full advantage of all the web’s tools in order to increase visibility of their business, a web marketing consultant or service should be called in so that a definite plan can be made. Using a web marketing consultant service that can outline the benefits of having an internet presence and actually implement the strategies needed is most beneficial in the long run for any small business.
A well-planned web marketing strategy should consist of elements that take full advantage of the internet’s advertising and exposure opportunities. A plan should include
A Business Blog to update your customers on business happenings. This also provides Google and other search engines with freshly updated content that they love when crawling your site. Social Media Marketing – creating and maintaining a Facebook account, Twitter and Myspace Profiles, and taking advantage of social bookmarking sites like Digg. Autoresponder Implementations – this allows visitors and traffic on your website to be ‘captured’ as potential customers that you can regularly correspond and market to. Video Promotions – Short videos that are submitted to YouTube and other social networking video sites not only gives you more standing in the search engines, but also enhances exposure for your business. Search Engine Promotion – these are techniques that will help your website stay relevant in the search engines’ eyes, provide backlinks, and keep your site visible! These are just a few of the things needed for a successful web marketing strategy, and only certain consultants and services offer to implement techniques such as those described above on a regular basis. An example of a web marketing company in Troy, Ohio, is WolfWeb Strategies, which is a consulting, web design, and SEO service that meets with small business owners to decide on the right marketing strategy to implement. This is the type of small business service that fits all the criteria outlined above as far as what a web marketing strategy should include.
More than 80% of consumers who search the internet are actually searching for local businesses and products. However, it’s estimated that only about half of small businesses have claimed their share of the 30-plus billion web pages on the internet! If you are a small business owner and haven’t increased your visibility in the search engines, the time is now to take advantage of the cost effective marketing strategies that the web offers!