Building The Nation
What can marketers learn from a data-crunching SEO-optimized online dater? A Lot. With Valentine’s Day just around the corner, love is in the air. And on the web. Online dating has replaced cruising the bar for other singles, especially during the website dating ‘high season’ between Christmas Day and Valentine’s Day.
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Because of their massive audiences and follower fan-bases, celebrities on social media, Twitter in particular, have become a prime target for brands and even individuals looking for help in spreading messages. But is the effort that brand marketing managers put into this backfiring? You could be killing your own Twitter marketing
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In today's hyperactive, always-on-the-go digital-crazed world we live in... where one misplaced Tweet can undo a lifetime of brand equity, having a crisis management plan in place is imperative. But does it make sense to pay an added expense for proper reputation management? Chartis, a division of AIG, recently launched a
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